Replay changes from October 4th 2022
In Switzerland, a large number of TV channels can be watched in replay thanks to an agreement between TV channels and broadcasters. This agreement has been renegotiated in 2021, which leads to important changes for our customers as of 2022.
Why does replay change in Switzerland?
In the past year, TV consumption has changed considerably in Switzerland. Replay TV has increased in popularity and TV channels see a decrease in their advertising revenues due to the usage of replay. In this context, and new industry agreement has been reached on the request of the TV channels for the period 2021–2027.
Who is impacted by this new agreement?
All broadcasters are impacted by the change, including: Swisscom, Sunrise, Quickline, Salt, Zattoo, yallo, Teleboy, etc.
What exactly changes for Salt TV customers who currently enjoy 7 days Replay on their TV channels?
Salt TV customers who have subscribed to the 7 days Replay option will continue to enjoy 7 days of replay on all their TV channels. They can fast-forward in their replay programs. However on 19 German-speaking private channels participating in the industry agreement, customers will now see additional mandatory ads when watching time-shifted TV. It will not be possible to fast-forward during those mandatory ads.
What does time-shifted television include?
Time-shifted television includes:
- Recordings (seven days)
- Live Pause
- Start-over
- Replay TV
What are the new forms of advertising?
The following three new forms of advertising are introduced:
- Start ads: short ad shown at the start of a program on time-shifted television.
- Fast Forward ads: ads shown when fast-forward is used in a linear ad break on time-shifted television.
- Pause ads: static ads shown after pressing the pause button on live or time-shifted TV.
Which channels participate in the industry agreement with additional ads?
At the start of the industry agreement on October 4th 2022, 19 channels participate in it: 3+, 4+, 5+, 6+, 7+ Family / NICK Schweiz, Kabel Eins, NITRO, ProSieben, ProSieben MAXX, Puls 8, RTL, RTLZWEI, S1, SAT.1, SAT.1 GOLD, SIXX, TV24, TV25, VOX.
Other channels could join the industry agreement in the future.
Is it possible to continue to watch replay programs without those additional ads in Salt TV?
Salt leaves the decision to its customers. Currently, customers can upgrade their TV offer with one of the following replay options:
- The 7 days Replay option at CHF 3.95 / month: with this option, you can watch all TV shown in the last 7 days and fast-forward ads. However, there will be mandatory ad breaks which can’t be skipped on 19 channels which participate in the industry agreement.
- The 7 days Replay Max option at CHF 9.95 / month: for an additional CHF 6.– per month, you will enjoy all the benefits of the 7-days Replay option and, in addition, you can also fast-forward all ad breaks, even the mandatory ones.
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